Anastasia Beverly Hills Liquid Lipstick — Crush Review

Intro

What you're looking at is Anastasia Beverly Hills Liquid Lipstick in the shade Crush. The listing calls it a full-pigment liquid formula that dries to a weightless matte finish, with smudge-proof, long-wearing color and a double-sided flat applicator for precise application. The tube measures 1 x 1 x 5 inches and the product weight is listed as 1.16 ounces. The listing also notes the formula is available in 45 shades and provides a short shade description for Crush as a soft beige (lighter dusty rose).

This review leans practical: it pulls the brand/listing claims and pairs them with owner feedback themes—what people liked, what went wrong, and how that matters if you’re buying this as a gift. The listing does not include ingredient-level details or a materials/ingredient breakdown, so I flag that as a limitation up front: if the recipient has ingredient sensitivities or strict ingredient preferences, verify the current listing or manufacturer documentation before you buy.

What it is / first look

At face value the product is a prestige-brand liquid lipstick marketed around bold pigment and long wear. The listing's main claims are: full-pigment color, matte dry-down described as "weightless," smudge-proof and long-lasting wear, and a double-sided flat applicator with a rounded tip that dispenses a controlled amount for precise application. The spec sheet lists the tube dimensions as 1 x 1 x 5 inches and the net weight as 1.16 ounces.

Crush is described on the product page as "soft beige (lighter Dusty Rose)," so it’s a neutral-to-warm nude leaning toward dusty-rose territory. The listing also states the formula comes in a broad range—45 shades—so there’s room to find complementary colors if Crush isn’t the right match.

Who this is a good gift for

This section names real recipient types and the assumptions that must be true for the gift to land well.

The neutral-nude wearer who wants a long-wear everyday lip

Why it fits: Crush is listed as a soft beige/dusty-rose—an easy neutral most people can try. Owners repeatedly report long wear through light eating and drinking, and some call it "mask proof," which makes it useful for someone who wants a low-maintenance, long-lasting lip.

Must be true: the recipient prefers matte/liquid finishes and tolerates potentially drying formulas (see durability and safety notes below).

The makeup fan who values pigment and precision

Why it fits: the listing emphasizes ultra-saturated pigment and a double-sided flat applicator with a rounded tip for precise application. Owners praise the color payoff and the ability to layer or mix shades while keeping pigment intensity.

Must be true: the recipient likes to build looks and appreciates a strong color payoff rather than a sheer or glossy finish.

The traveler or commuter who wants low-maintenance color

Why it fits: owners report extended wear (some saying several hours without reapplication and that it holds up to eating/drinking). A travel bag-friendly tube (1 x 1 x 5 inches) makes it physically portable.

Must be true: the recipient prefers matte liquid lipstick and won’t mind occasional touch-ups when eating heavy meals.

The gift for someone who dislikes sticky lip products

Why it fits: multiple owners specifically call out that the product is not sticky and that some shades have no noticeable scent. If the recipient avoids sticky lip glosses, this is a practical alternative.

Must be true: they prefer matte, non-sticky textures and don’t require a glossy finish.

The cautious buyer who wants a brand-name staple

Why it fits: this is a well-known brand with a history in color cosmetics—Anastasia Beverly Hills launched color makeup in 2014 after earlier brow-focused products—so it reads as a prestige pick rather than an off-brand impulse. For someone who likes recognizable names, this feels like a safe, classic gift.

Must be true: the recipient is comfortable with cosmetics as a present and not highly particular about shade undertones without a personal swatch test.

In daily use

Owners’ reported routines and real-world notes give a practical view of how this lipstick behaves day to day.

Application and drying

• The listing highlights a double-sided flat applicator with a rounded tip intended to distribute a controlled amount of product for precise application.
• Owners advise exfoliating lips before applying, using a light layer, and avoiding touching lips together until the product dries—several owners note a 30–45 second window to set the formula fully.
• For more durable wear, a number of owners say they set the lipstick with a light dusting of setting powder or use a light gloss on top if they want some shine after the matte sets.

Wear time and performance

Owner feedback shows a pattern: many users report strong staying power—eating, drinking, and even kisses are mentioned as activities where color remained. Examples from owners include statements like "I’ve eaten with these on, sipped stuff, gave kisses to my husband and it stays on" and "can realistically last for 4 hours before a reapplication if you follow the application steps." Several owners describe it as long-lasting and "mask proof."

That said, wear time can depend on how you apply and your lip routine—owners who set the product and avoid heavy oily foods tend to report longer wear.

Finish and touch-ups

The listed finish is a weightless matte. Owners frequently call the formula non-sticky and report a matte, comfortable wear, though some explicitly layer gloss on top for shine. Reapplication after heavy eating is sometimes necessary, and a light touch-up strategy (exfoliate, light layer, wait until dry) is consistently suggested by owners.

Materials & build quality

The listing does not include a full ingredient list or a materials breakdown. That means any material or food-contact-style claims (e.g., fragrance, preservative system) are not verifiable from the current listing data. If the recipient has known sensitivities or ingredient preferences, the product’s lack of published ingredient detail in the listing is the single biggest documentation gap you should check.

Packaging and tube: the listing gives product dimensions (1 x 1 x 5 inches) and net weight (1.16 ounces). The applicator is described as double-sided and flat with a rounded tip; owners say it helps precise application. Beyond those points, the listing doesn’t specify packaging materials, recyclability, or whether the outer box differs by region.

Safety considerations

There are no explicit safety warnings or certifications listed in the product facts. The listing is silent on ingredients, which matters if the recipient has allergies or sensitive skin. That’s why the primary safety callout here is this: confirm ingredient details on the manufacturer listing or packaging before gifting to someone with known allergies or sensitivities.

Owner feedback to weigh in on safety/comfort:

• Comfort: many owners report that the formula feels non-sticky and comfortable despite the matte finish. One owner specifically notes it "does not have a smell."
• Drying: a repeated complaint—present in the critical feedback—is that the formula can feel "very, very dry" to some users. That’s not a toxicity issue but a comfort/fit issue for anyone who already struggles with chapped or sensitive lips.
• Longevity vs. lip health: repeated long wear can be great for convenience, but if the recipient’s lips are prone to dryness, a long-wear matte that users describe as drying might exacerbate chapping unless paired with a solid lip-care routine (exfoliation and hydration prior to application, occasional balm when not wearing color).

Bottom line on safety: there are no active red-flag safety issues listed or reported (no recalls or hazards in the data), but ingredient transparency is missing from the listing and dryness is a consistent comfort complaint for a portion of owners. Verify ingredients for anyone with allergies and consider the recipient’s tolerance for matte/drying formulas.

Who should skip it

• Anyone with chronic lip dryness or who dislikes matte, potentially drying finishes. The listing’s formula is matte and owners repeatedly flag dryness as a complaint.
• Recipients who are very shade-specific or have particular undertone needs. A few owners say the color didn’t match expectations—shade mismatch is a real risk when you can’t swatch in person.
• People who require ingredient transparency (fragrance-sensitive, preservative-sensitive, or with known allergies). The listing does not include a full ingredient list, so do not buy without checking ingredients first for these recipients.
• Someone who prefers glossy or hydrating lip formulas—this product is marketed and used as a matte, long-wearing liquid product, not a gloss.

Verdict

The Anastasia Beverly Hills Liquid Lipstick in Crush is a solid pick for shoppers looking to gift a prestige-brand matte liquid lipstick with strong pigment and a reputation for long wear. The listing emphasizes full-pigment color, a weightless matte finish, smudge-proof wear, and a precision-friendly double-sided flat applicator. Owner feedback supports the staying-power claims—many users report extended wear through eating, drinking, and other everyday activities, with several claiming it’s effectively "mask-proof." Owners also praise the non-sticky feel and lack of strong scent in many shades.

The trade-offs to consider: a non-trivial number of buyers report the formula can feel very dry, and a few buyers say the color didn't match their expectations. The listing does not include a full ingredient list, so gift buyers should verify ingredient details if the recipient has allergies or sensitivity concerns. For a recipient who tolerates matte finishes and likes highly pigmented, long-wearing lip color, this is a confident pick. For someone who prefers hydrating or sheer finishes, or who needs ingredient transparency, this is a skip or at least a "check first" item.

Check before you buy (quick checklist)

• Confirm the recipient likes matte, liquid lip products and can tolerate potentially drying formulas.
• Verify the shade—Crush is listed as soft beige (lighter dusty rose); if possible, compare to the recipient’s current nude/shade matches.
• If the recipient has known ingredient sensitivities or allergies, ask for the full ingredient list or check the current manufacturer listing before purchase (the product listing does not provide ingredients).
• Consider pairing the lipstick with a small lip scrub or hydrating balm as a backup, especially if the recipient is new to long-wear mattes.
• If you’re buying for someone who dislikes strong-smelling products, note that several owners report no strong scent, but experiences may vary by shade.

Colors available

The listing states the formula is available in 45 shades. The specific shade reviewed here is:

• Crush (soft beige / lighter dusty rose)

FAQ

• Q: How long does this liquid lipstick last on the lips?

  A: The listing describes the formula as long-wearing and smudge-proof. Owners report that with light application and sealing techniques (exfoliating first, letting the product dry for 30–45 seconds, and optionally setting with powder), the color can last several hours and survive eating and drinking; some users say around four hours or longer before reapplication is needed.

• Q: Is Crush a warm or cool nude?

  A: The listing describes Crush as a soft beige (lighter dusty rose), which suggests a neutral-to-warm dusty-rose nude. A few owners mention that shade matches can differ from images, so double-check if exact undertone match matters.

• Q: Is the finish sticky or fragranced?

  A: The listing calls the finish a weightless matte and many owners specifically note that the formula is not sticky. At least one owner mentions that the product "does not have a smell," though experiences may vary by batch and shade.

• Q: How should I apply to minimize dryness and extend wear?

  A: Owners recommend exfoliating lips before applying, using a light layer, and avoiding touching lips together until the product dries (30–45 seconds). Some users set a light dusting of powder over the lipstick for extra hold or use a light gloss on top if they want added shine. Despite these tips, some owners still report a drying sensation with certain shades.

• Q: How many shades are in the line?

  A: The listing states the formula is available in 45 shades.

• Q: Are ingredients or allergen details listed?

  A: The listing does not provide a full ingredient list or ingredient-level breakdown. If the recipient has ingredient sensitivities or strict ingredient preferences, check the manufacturer’s current documentation before buying.